The world is getting smaller and the distances have shrunk now. Communication is no more a problem and you can communicate and interact with someone who is thousands of miles away. All these advancements and technology have made it important to work on the globalization of your business too. With technology becoming more facilitating and communicating easier there are a few challenges and obstacles that are still there and need to address. One of the challenges that have been addressed since always and is in limelight for a long now is the language barrier. Dialing an international call has become a matter of a few taps whereas understanding the person and his language on the other end is still something.
People often assume English is the most spoken language and only translate their content into it. English is undoubtedly a universal language and enjoys immense popularity. Also, it is a popular language on all continents. There are many English-speaking countries in Africa too. Considering and acknowledging all these facts cannot make us ignore or overlook the importance of other popular languages. When it comes to the expansion of business to overseas, it is of foremost importance to overcome the language barriers. Starting from the translation of the business text to the localization of the strategies, there are 3 keys that can be used to break through any language hindrance which is by any means restricting your business growth.
Working on a Multilingual website
Multilingual websites are evident for better business expansion. Your website is a reflection of your business and it showcases the products in a huge range and variety. A visit potential customer pays by visiting your website as their first interaction with your business and website. Translating the website is an easy and the most effective step that helps expands services and businesses overseas. This enables having an opportunity to explain the services accurately and it also allows to avoid linguistic misunderstandings.
Also, it is not possible for business owners to translate their website into every existing language, so they can simply translate the content into the more popular languages. For instance, if they want to cater to the francophone community, they can translate it by hiring professional French translation services. Moreover, it is not mandatory to translate the whole website. You can simply translate the key pages that are evident for the case. You can start by translating the home page, products, and contact us pages. As these are important primarily. Translation of these pages conveys a demonstration of the company’s interest in foreign markets and the inbound requests.
Localizing Social Media Channels and Marketing Campaigns
Social media has become an important part of our lives. This started as having an account and interacting and building a social circle. However, technological advancements have changed the overall scenarios now. That is why companies and businesses now use social media handles to promote their products. They get a good reach there. An effective marketing campaign on social media channels is significant for businesses all over the world. It is important to not only raise awareness but also for establishing and engaging your clients in the best possible way.
The content should be posted with a margin of 2 or 3 important languages. Almost all of the social media channels now offer support for translation into important languages. If you are offering content for the Arab world you should make sure you work on the translation. You can also hire professional Arabic translation services in case of any ambiguities, as Arabic is a different language compared to the European languages. It is primarily important to send a clear and correct message to people all across the markets. Communicating with the target masses in their native language is the best way to address their needs. Also, you need to be clear about the social media channels that work in different countries. Facebook is quite popular in the US and Brazil and other countries however for China or Russia you might want to use Qzone or VK.
Communicating Complex Theories Globally
When it comes to globalizing your business and boosting sales, you often start with the translation of the highest standard and scrutinizing it in the target language. Doing so also requires you to hire professional translations depending on your language. If you are rooting to address the Spanish audience you will require proper Spanish translation services. You need to understand that getting a translation done from Google can get disastrous. You need to execute the translation well. The documents that require translation are the sensitive and important documents that you need to present globally so these should be worth presenting. You also need to ensure that the material that you provide is effective and as good as the real one. Different businesses have different theories the team and entrepreneurs believe in. They need to translate it really well so that they can make their foreign associates understand these theories easily.
Conclusion
Language barriers often become the biggest challenge in the seamless expansion of businesses. Hence, seeking a professional translation solution gets evident. Translation services can help to overcome language barriers in multiple ways. Three suggestions that can help overcome the challenge include working on the multilingual website, localization of social media posts and marketing campaign, and translation of the complex concept to make these comprehensible for the foreign associates.