Every successful marketing campaign has continued to use this channel of marketing since the first mobile advertisement was sent out in 2000. The target customer has been taken into consideration when developing the best marketing strategies in the business world. Without a doubt, what could be a more personal way to communicate with customers than through text messages?
With 70% of the target market owning a phone as a basic device, texting has consistently maintained its relevance for brands using any kind of digital marketing campaign. Due to their simplicity, SMS ads have a different reach for marketers than other mobile-based campaigns.
Ten SMS and text marketing suggestions from Guni are provided below:
1. Create a Contract
The next step in getting customers to convert is making a compelling marketing offer once your goal has been established and you have the resources to reach it.
The same offer shouldn’t be made through all of your communication channels. Consider sending the same promotional message via email, SMS, and social media. In that case, you are failing to capitalize on each channel’s distinct advantages and running the risk of alienating potential clients.
2. Take Customer Privacy Seriously
An ethical marketing campaign is built on protecting the privacy of your customers. Any SMS provider company that wants to build a long-lasting relationship with its audience must first make it clear that their privacy will never be compromised unless they specifically consent to the sharing of certain information. The best practices for protecting sensitive data include fortifying your server to make it impossible for hackers to access it.
3. Texts should be succinct and to the point.
The texts you send to contacts should be succinct, straightforward, and easy to understand. If you send long messages regularly, users won’t bother reading them and will decide not to receive messages from you in the future.
The character limit for SMS messages is 160, so it’s a good idea to grab their attention, get your marketing message across, and end with a CTA all in 160 characters or less. There is no need for extra fluff when telling customers about mobile coupons, for instance. Instead, grab their attention with an engaging greeting or opener before relaying the pertinent information and describing how to access the coupons.
4. Utilize CRM To Assess The Effectiveness Of Your Messages
CRM systems can provide marketers with access to transaction-level data at the individual level, enabling marketers to develop compelling, responsive, and engaging campaigns. Marketers can see how customers are interacting and responding to each SMS as it is being delivered when SMS campaigns are connected to customer responses about CTA through CRM.
5. Audience Segmentation
It’s unlikely that all of your customers will have the same profile, regardless of your niche. For instance, your clients most likely fall into various age and gender categories, have distinctive tastes or reside in various places.
6. Make it possible to unsubscribe.
The last thing you want to think about is your audience choosing not to participate in your program, but making it simple for them to do so may encourage them to sign up for your texts right away.
7. Find the Right Timing
Along with the appropriate strategy and content, sending messages at the appropriate intervals is crucial for your SMS marketing campaign to succeed. The behavior of the customer and the nature of the product will determine the best times and days to send SMS for a specific campaign.
Sending messages out during business hours is generally the best option for maintaining the professionalism and relevance of your campaign. When people receive messages during rush hour in the morning or after work, they may become irritated or dismissive of them.
8. Reduce churn by using SMS to identify which of your customers are still interested in your brand.
SMS is viewed as highly personal by customers. Therefore, a straightforward advertisement like “Hi Dave, kids eat free on Sundays when you show this message!” can generate excellent response rates and prompt outcomes. It’s a good way to reach out to target markets that may have grown disengaged over time and are at risk of leaving. That offer has a very good chance of being seen and could win back clients who have stopped responding to other avenues.
9. Clarify Your Content
Write messages that are brief and to the point. The messages should be unambiguous. Who wants to read a long, boring, or meaningless message that is impossible to understand? Such an uninteresting SMS will only be ignored. In addition to making sure that the message is not stuffed with keywords without regard for grammar and syntax, it is crucial to make the best use of the keywords possible. T10. Choose the Best SMS Messaging Platform to Work With
