If you own a small business in Ottawa, you need to get your website on the first page of search results. Without this, you’re missing out on potential customers and revenue.
A professional Ottawa SEO company will know how to boost your online presence and improve your rankings. Here are some tips to help you find the right one for your company.
SEO Audit
An SEO audit is an important step in your digital marketing strategy. Similar to taking your car to a mechanic for regular inspections, it helps ensure your website operates at peak performance and drives the results you need.
An audit identifies opportunities to improve search engine ranking, traffic and conversions. It focuses on all elements of the search engine optimization process, including technical, content and link-related issues.
The best way to conduct an SEO audit is to use a tool that crawls your site and reports on technical issues such as site speed, HTTP redirect loops, XML sitemaps, and more. Once you find these issues, you can start fixing them and increasing the ranking of your pages.
Keyword Research
Search engine optimization is a critical component of any digital marketing strategy. Getting your website to rank highly on Google isn’t something that can happen overnight, and it requires a lot of time and effort.
A fundamental aspect of SEO is keyword research. This involves identifying popular keywords people use to search for products or services that are similar to yours.
Then, you create content that targets those keywords and is ranked high on search engine results pages (SERPs). This leads to more traffic to your site and increased conversion rates.
On-Page Optimization
In short, on-page SEO is optimizing the content on your website so that search engines like Google can understand it. When done right, on-page optimization helps your site rank higher in search results and bring in more organic traffic.
The first step in on-page SEO is to create high-quality, relevant content that matches your readers’ search intent. This involves conducting keyword research and writing for specific buyer personas.
Next, make sure your page titles and meta descriptions are optimized. Both of these components appear beneath your page’s title in the search engine results pages (SERPs).
Link Building
Getting links to your site is crucial for Google search, as it’s a great way to signal that your content is relevant and trustworthy. The more quality links you have, the higher your pages will rank on search results pages (SERPs).
Having someone with experience in SEO conduct your link building can ensure that you’re using only ethical strategies and that your site isn’t being penalized by Google for gaming the system.
Typical link building tactics include creating resources that are industry-valuable, submitting your website to directories and content marketing. However, it’s also important to consider other activities that might not result in direct links to your site.
Content Marketing
Content Marketing is a strategy for creating and sharing relevant, useful content with prospects and customers. This includes blog posts, newsletters, white papers, social media, videos, and more.
Investing in a strong content marketing campaign will help you rank higher on search engine results pages (SERPs) and drive leads to your business website. It will also help you grow your brand, increase your traffic, and strengthen your relationship with existing customers.
To conduct a successful content marketing campaign, you need to have a clear understanding of your audience and the content they want to see. This requires researching your target audience’s desires, goals, pain points, and demographics.
online business goals
Today, most businesses depend on a local SEO company to achieve their online business goals. Where you rank on the first page of Google can make or break your success as a local business. The best way to secure long-term and sustainable rankings on Google is to invest in an Ottawa SEO company.
Hiring a professional Ottawa SEO company will increase your search engine rankings and increase your overall online exposure. They will also optimize your social media accounts and link-building campaigns.
A professional Ottawa SEO services company will have a dedicated team of experts who are ready to help you get your website ranked in the top positions in Google’s organic search results. They will create a custom marketing plan that will help you achieve your corporate goals and maximize your revenue.
